Developing new standards
Approximately 2.2 million smallholder farmers in Sri Lanka lack access to critical information, financial services and the markets needed to support their livelihood. In a country with literacy rate above +90% of the entire population and mobile phone penetration exceeding 70%, mobile technologies present a compelling opportunity to deliver life changing services. During mid September and early October of 2014, a team of designers went in to the field and set out to:
- Understand key needs and pain points of their ecosystem, as well as their current workarounds
- Identify key opportunities and drivers for adoption of relevant products and services in a sustainable fashion
- Establish a framework that would inform features, content and design elements for a future product and service proposition
The findings of this project were synthesised and consolidated into a mAgri Design Toolkit: a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach. Get a copy from GSMA's site here.